Vigneti Radica
Vigneti
Radica
With
this
wine
packaging,
we
wanted
to
tell
the
Radica
family’s
great
story.
A
winegrowing
family
famous
in
its
home
country
for
being
nicknamed
“I
Tori”
(The
Bulls).
A
nickname
explained
by
an
anecdote
dating
back
to
the
time
of
World
War
I,
when
one
of
the
family’s
ancestors
became
famous
thanks
to
his
bull.
Vigneti Radica
With this wine packaging, we wanted to tell the Radica family’s great story. A winegrowing family famous in its home country for being nicknamed “I Tori” (The Bulls). A nickname explained by an anecdote dating back to the time of World War I, when one of the family’s ancestors became famous thanks to his bull.
As
the
only
adult
specimen,
the
animal
was
an
invaluable
support
for
the
entire
village,
capable
of
solving
the
most
onerous
tasks
necessary
for
the
survival
of
its
inhabitants:
from
working
in
the
fields
to
transport,
even
for
reproduction.
Towards
the
end
of
its
long
life,
the
legendary
bull
was
sold
to
buy
a
vineyard,
the
same
vineyard
from
which
these
wines
are
produced
today.
