Velenosi / Prope

Velenosi / Prope

Prope, from the Latin word for “near”, is the name chosen for the packaging of the Velenosi wine line, made from a selection of grapes that are not normally used by the winery because they are grown on a production area in the neighbouring region.

Velenosi / Prope
Velenosi / Prope
Velenosi / Prope

These
are
special
wines,
therefore,
that
bear
witness
to
the
marked
biodiversity
between
neighbouring
Italian
locations
and
that
promote
the
cultural
exchange
of
wine
production
between
neighbouring
areas.

Velenosi / Prope
Velenosi / Prope
Velenosi / Prope

To
tell
us
about
this
closeness
on
the
label
are
a
few
rebel
angels
who
dissolve
like
clouds
to
travel
freely
between
regions.
To
represent
the
idea
of
their
evanescence
in
the
air,
we
used
two
overlapping
natural
papers
that,
in
contrasting
materials
and
colours,
envelop
the
bottle
like
moving
clouds.
The
stylised
eyes
recall
the
anthropomorphic
traits
of
the
faces
of
angels,
chosen
as
free
messengers
of
the
quality
of
this
wine.