Luxoro 2021 / Bohemi

Luxoro 2021 / Bohemi

The Luxoro / Bohemi is an innovative packaging design created to highlight an extraordinary story linked to the exploits of the legendary Andalusian horse Bohemi and its extravagant and cultured owner, the noble lawyer Bussolera.

Luxoro 2021 / Bohemi

At
the
beginning
of
the
20th
century,
in
the
Italian
Oltrepò
Pavese,
a
natural
park
of
rare
beauty
rich
in
animals
of
all
species,
the
noble
lawyer
invested
in
an
extraordinary
estate,
an
old
17th-century
villa.
There,
before
his
passing,
he
established
the
Bussolera-Branca
Foundation
to
which
he
left
his
entire
patrimony
for
the
conservation
of
the
estate,
the
park
and
the
collections
and
the
promotion
and
spread
of
scientific
knowledge,
which
also
aimed
to
the
valorization
of
the
Oltrepò
Pavese’s
agricultural
heritage.

Luxoro 2021 / Bohemi

Even
today,
after
many
years,
the
wishes
of
the
noble
lawyer
are
accomplished
in
one
of
the
structures
of
the
estate,
the
House
of
Art
Brut,
which
hosts
a
collection
of
30,000
works
of
Outsider
Art
-
among
the
most
important
in
the
world
-
together
with
two
valuable
book
collections.
On
the
label,
a
bit
metaphysical
and
surreal,
through
a
delicate
balance
of
visual
weights
of
the
black
paper
and
the
golden
light
coming
out
of
the
door,
the
unique
and
founding
values
of
the
whole
story
coexist.
The
beloved
Bohemi
horse
emerges
from
the
paper
in
three-dimensional
artistic
relief,
thanks
to
a
combination
of
materials
(black
paper
and
super-embossed
aluminium
plate)
in
a
multi-relief
cliché.
The
Foundation,
a
place
of
wisdom
and
diffusion
of
knowledge,
whose
door
is
always
wide
open
to
the
desire
of
sharing
arts
and
science,
takes
form
in
the
light
of
the
gold
foil.

Luxoro 2021 / Bohemi
Luxoro 2021 / Bohemi