Luxoro 2020 / Tasca D'almerita Nozze D'oro

Luxoro 2020 / Tasca D'almerita Nozze D'oro

The Luxoro 2020 project is a new limited edition of the Nozze d’Oro wine from the Tasca d’Almerita winery, which was dedicated by Count Giuseppe Tasca d’Almerita to his wife Franca in 1984 for their 50th wedding anniversary. This project brings together design, history, nature and love in a single packaging.

The
label
ideally
enters
the
Tasca
d’Almerita
world
through
Regaleali,
the
family’s
main
estate
where,
from
the
ancient
Baglio
(farmhouse),
the
viewer
is
bathed
in
sunlight
that
illuminates
the
vineyards
as
far
as
the
eye
can
see.
The
idea
of
making
the
user
open
up
the
same
view
has
turned
this
packaging
into
a
three-
dimensional
experience.

Luxoro 2020 / Tasca D'almerita Nozze D'oro

At
the
compositional
level,
a
blue
window
becomes
a
theatrical
backdrop
that
demarcates
the
present
from
the
past
and
invites
one
to
interact
with
the
label
to
discover
the
landscape
and
an
extraordinary
love
story.
The
iconic
blue
chosen
for
the
doors
evokes
the
original
hue
of
the
estate’s
shutters,
while
the
embossed
embellishment
on
the
back
illuminates
the
underlying
label
composed
of
two
vines
embossed
with
the
shape
of
the
Tasca
spouses’
faces.

Luxoro 2020 / Tasca D'almerita Nozze D'oro