Luxoro 2017 / Illivio Felluga

Luxoro 2017 / Illivio Felluga

'Il Paesaggio Dentro' (The Landscape Within) is the concept for the special edition of Luxoro - Illivio, a historic wine from Livio Felluga, an Italian label recognisable by its Baroque logo printed on an ancient map. The challenge was to transform this iconic image into an emotional journey full of quotations.

Luxoro 2017 / Illivio Felluga
Luxoro 2017 / Illivio Felluga

We
made
two
overlapping
labels.
The
first,
which
can
be
opened,
wraps
the
bottle
with
the
map
worked
on
the
front
and
printed
on
the
inside;
the
second,
in
mirrored
gold,
reveals
the
white
printed
multi-relief
baroque
frieze.
The
beauty
of
the
divine
light
and
the
elegance
of
the
frieze
symbolise
the
memory
of
the
place
and
the
founder,
captured
in
a
single
moment.

Luxoro 2017 / Illivio Felluga
Luxoro 2017 / Illivio Felluga

The
landscape,
shown
in
reflection,
reappears
in
the
flash
of
a
memory.
“We
like
to
imagine
this
project
as
a
passage,
the
emotion
of
a
memory.
The
instant
you
close
your
eyes
to
the
sun,
your
memory
goes
to
the
last
imprinted
image.
So,
this
is
The
Landscape
Within,
the
intimacy
of
a
sincere
memory,
protected
within
the
moment
of
a
reflection”.

Luxoro 2017 / Illivio Felluga
Luxoro 2017 / Illivio Felluga