Brand Breeder / Fuoridime

Brand Breeder / Fuoridime

Fuoridimè is an artistic project dedicated to Italian genius that plays with the aesthetics of the body and the value of thought. Literally the name means “out of the body”, but also out of normal thoughts, out of common experiences. That is why we have chosen from some of the most important Italian scientists up to the great minds of the 20th century to be our protagonists.

Brand Breeder / Fuoridime

The
concept
uses
a
language
aimed
at
stimulating
curiosity
and
interaction
with
a
label
composed
of
several
removable
layers,
designed
to
be
relocated
according
to
one’s
aesthetic
taste.
In
becoming
familiar
with
the
packaging
and
the
value
attached
to
it,
the
consumer
thus
consolidates
the
notion
that
intelligence
transcends
form
and
transcends
the
physicality
of
the
body.
Fuoridimè
is
thus
the
transposition
of
the
greatness
of
the
content
out
of
the
container:
the
bottle
takes
on
an
irrelevant
appearance
and
is
randomly
recomposed,
as
aesthetics
are
not
decisive
in
the
face
of
the
immensity
of
a
great
thought.

Brand Breeder / Fuoridime
Brand Breeder / Fuoridime
Brand Breeder / Fuoridime