Brand Breeder / Vuciata

Brand Breeder / Vuciata

This design uses burnt paper as an overture to the spectacle of Etna. This project for Vuciata was created to tell the story of the splendour of the eruption through the use of a Renaissance perspective, leading to a double level of interpretation of the label.

Brand Breeder / Vuciata

Three
photographic
shots
were
chosen
placed
in
front
of
several
backdrops
made
of
coloured
burnt
paper
pave
the
way
to
the
black
and
white
pyrotechnic
content
of
the
active
volcano.
In
order
to
produce
them,
the
paper
was
die-cut,
photographed
and
dry
printed
with
a
three-dimensional
cliché
and
finally
perforated
to
reveal
the
lower
image
creating
a
three-
dimensional
effect.

Brand Breeder / Vuciata
Brand Breeder / Vuciata
Brand Breeder / Vuciata