Velenosi / Roggio del Filare

Velenosi / Roggio del Filare

The restyling created by Spazio Di Paolo for Roggio Del Filare, the Velenosi winery’s historic wine, is inspired by the poem “Arano” by Giovanni Pascoli: “Al campo, dove roggio nel filare qualche pampano brilla...” (In the field, where vines gleam the color of rust...) and immediately becomes the essence of a unique project. Taking the previous label as a starting point, which represented the design of vine leaves crossed by diagonal rays of light, we created a packaging with a special glass.

Velenosi / Roggio del Filare

The
sun
becomes
the
protagonist
of
the
scene
and
cuts
through
the
composition,
starting
from
the
top
of
the
bottle’s
shoulder
and
descending,
sculpted
in
the
glass,
in
a
ray
of
light
that
reaches
the
enveloping
surface
of
the
label.
The
rust-coloured
embellishment
was
chosen
to
echo
the
warm
tones
of
the
rows
during
the
grape
harvest.
It
is
a
minimalist
composition
that
transforms
the
most
important
product
in
the
cellar
into
a
bottle-sculpture.

Velenosi / Roggio del Filare
Velenosi / Roggio del Filare
Velenosi / Roggio del Filare