Urciolo / Dannami

Urciolo / Dannami

We were inspired by the ancient iconology of perfection and immortality for this wine packaging that finds perfect correspondence in its name “Dannami” (which can be translated as Damn me) in the quest for oenological perfection.

Urciolo / Dannami

We
associated
the
mythological
image
of
the
serpent
with
the
damnation
associated
with
the
hard
work
and
labours
of
the
vine
grower.
A
mysterious
animal,
worshipped
for
its
connection
with
the
earth
but
also
feared
for
its
poison.
In
particular,
the
serpent
Ouroboros,
is
regarded
as
the
witness
of
cyclical
time
and
of
the
universal
energy
that
is
constantly
renewing
itself.

Urciolo / Dannami

This
is
why
we
have
chosen
packaging
that
evokes
this
idea
through
the
modelling
of
a
metallic
golden
snake,
in
the
shape
of
the
symbol
of
infinity,
applied
directly
onto
the
glass
of
the
bottle,
as
witness
to
memory
and
history
and
an
emblem
of
perfection.

Urciolo / Dannami