Robber Gin

Robber Gin

For the creation of this Gin we were inspired by the country of origin of the manufacturing company, located in the Italian municipality of Rapino. This stimulated a pun, since in Italian Rapino can also be associated with "robbery" (rapina), and thus to "robber".

Robber Gin

For
the
packaging
we
have
chosen
a
different
color
code
for
the
world
of
gin
and
highly
distinctive,
red,
which
is
also
the
color
of
danger
and
infringement
notices.

Robber Gin

The
packaging
consists
of
two
overlapping
papers
and
everything
revolves
around
the
surveillance
communication
"YOU
ARE
UNDER
CONTROL"
which,
thanks
to
an
invisible
paint,
transforms,
once
illuminated
with
UV
light,
into
a
state
of
absolute
liberation,
Free
Mind
"YOU
ARE
OUT
OF
CONTROL”.

Robber Gin