Enrico Toro / Centerba

Enrico Toro / Centerba

The Centerba liqueur factory was founded in 1817 by its inventor Beniamino Toro. The fame of strong Centerba (72% alcohol content) and its medicinal properties took off during the Naples cholera epidemic in 1836, where it was prescribed as a remedy for certain ailments associated with such disease.

Enrico Toro / Centerba
Enrico Toro / Centerba

The
packaging
encompasses
the
history,
mystery
and
secrecy
through
the
use
of
the
typical
straw
cover.
The
unusual
straw
cover
evokes
the
past
and
becomes
a
narrative
structure,
the
focus
of
the
storytelling,
covering
the
label
printed
on
Moonlight
with
the
illustration
of
the
fleeing
pharmacist
whose
identity
we
will
never
know,
thus
increasing
the
mystery
behind
the
secret
of
the
miraculous
formula.

Enrico Toro / Centerba
Enrico Toro / Centerba
Enrico Toro / Centerba