Collefrisio / Magnolia

Collefrisio / Magnolia

In the language of flowers, the magnolia represents purity and modesty. This is precisely why we chose it to represent a rosé from the Collefrisio winery.

Collefrisio / Magnolia
Collefrisio / Magnolia

The
idea
of
purity
and
modesty
of
wine
come
to
life
in
a
label
that
is
slowly
revealed
through
the
interplay
of
the
reliefs
and
reflections
of
the
natural
heat-sensitive
paper.
The
white
colour
and
the
shapes
of
the
petals
are
revealed
by
the
light,
accentuating
the
three-dimensional
perception
of
the
flower.

We
worked
with
different
printing
techniques:
using
transparency,
by
the
thinning
of
the
paper,
some
petals
bear
the
wine’s
pink
colour;
using
reflection,
others
shine
due
to
polishing;
using
shading,
embossings
make
the
borders
of
the
design
vibrate
and
define.
Finally,
for
depth,
with
the
diecut
shapes
revealing
the
liquid
in
the
bottle.
To
fully
coordinate
the
packaging,
we
then
made
the
back
label
using
the
same
thermal
crushing
technique.

Collefrisio / Magnolia
Collefrisio / Magnolia