Beside Gin

Beside Gin

Beside Gin is a revolutionary packaging that combines creativity and a typographic technique, together with the precision of the execution.
Three squares of paper are back-printed with a reflex orange colour and partially glued onto a rectangular label, creating a three-dimensional and interactive interplay of elements due to being partially raised from the base.

Beside Gin

The
interplay
of
reflection
was
chosen
in
order
to
emphasise
the
detachment
of
these
elements
through
the
shades
of
reflected
colour.
The
real
difficulty
was
in
bringing
the
Beside
Gin
inscription
to
the
two
different
printing
levels
of
the
different
papers
without
being
out
of
register.
In
fact,
the
characters
flow
indistinctly
between
the
first
and
second
level
of
papers,
the
foils
changing
colour
while
perfectly
maintaining
the
symmetries
of
the
font
without
ever
falling
out
of
registration.

Beside Gin
Beside Gin

The
whole
project
was
engineered
to
be
printed
and
applied
on
bottles
using
fully
automated
systems.
This
was
an
ambitious
project
that
took
us
far
beyond
the
limits
of
current
printing
techniques.

Beside Gin
Beside Gin