Banfi / Summus
Banfi
/
Summus
When
restyling
the
Summus
packaging,
one
of
Banfi’s
flagship
wines,
the
objective
was
to
increase
the
value
of
the
bottle
through
jewel-like
craftsmanship.
Banfi / Summus
When restyling the Summus packaging, one of Banfi’s flagship wines, the objective was to increase the value of the bottle through jewel-like craftsmanship.
The
project
therefore
reinterprets
the
logo
that
historically
represents
the
winery
by
redesigning
the
coat
of
arms
on
a
gold
metal
plate
applied
in
fusion
on
a
double
layer
of
paper.
A
three-
dimensional
reading
level
of
the
brand
is
created
on
the
label,
which
is
elegant
but
at
the
same
time
clean
and
minimalist
that
expresses
the
synthesis
of
the
magnificence
of
this
wine.
